View Full Version : These are interesting times

2005-Apr-10, 10:01 PM
DISCLAIMER: This report came from a newspaper and hence is not to be trusted.

Boeing may decide to go for the 747ADV. (http://www.timesonline.co.uk/article/0,,2095-1562232,00.html)

It looks like the shoe is on the other foot now. The B crowd were decrying Airbus for launching their A350 against the 787, saying it was a cheapo derivative made for shallow competition against a bold and superior aircraft. Now the A crowd are decring Boeing for launhcing their 747ADV against the A380, which they say is a cheapo derivative made for shallow competition against a bold and superior aircraft.

The changes apparently include a little stretching to get it up to the 450 seat range (still 100 seats smaller than the A380), 787 engines, and other stuff, probably including a dash of composites here and there.

Of course, despite the way the article ignorantly put, the 747ADV wouldn't be a direct competitor to the A380, because it is smaller and would fill its own niche, which, if still viable, would be uncontested since Airbus, having done the A380 and now the A350, which some say was overstretching their resources even then, are in no shape to develop a competitor in that market.

However, there are some doubts about whether the 747ADV really has a market. I've heard comments that the 747's previous success was not so much the capacity, but the range. When the A340 and 777 came out they defeated the most important selling point of the 747 as far as the airlines were concerned. Of course, if this is true, then that would pose an even bigger threat to the potential for the A380.

On the flipside, efficiency is buzzword at the moment. The 787 is marketted as being a revolution for efficiency. The 787 engines and no doubt a dash of composites here and there could improve 744 efficiency, but the A388 and the 773ER on either side will still be more efficient, hence that could limit sales.

Of course, as freighters go, the 744F is still receiving orders and I'm sure that a 747ADVF would be a good move because it has nose loading, which the A380F doesn't offer, neither does the much touted 772LRF.

Well it looks like their must be some interest since Boeing have decided to go for it (assuming the article can be trusted which it can't). It's not like they didn't bide their time researching the market.